In 1980, The Official Preppy Handbook included Cable Car Clothiers, a San Franciso haberdashery in its “Where To Shop” guide. The store is described as follows: “San Francisco’s British Goods Store since 1939.” Cable Car’s clothing selection and the store’s ads use of such terms as “handsome,” “classic,” and “superior fit” are dead giveaways that …
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Matthew Longcore, Ph.D. Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in …
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Some are fond of asking whether Barbour jackets are Ivy or preppy. They are certainly not collegiate in the 1960s sense, although they would later be embraced by J. Press. They were not in “The Official Preppy Handbook.” The jacket that was sanctioned there was the LL Bean Field Coat. So what was the Barbour? …
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By Matthew Longcore “To this day, when I dress to go out to an old-fashioned luncheon party in Washington, I do my best to suggest a Morgan partner of 1928.” – Joseph Alsop, The Wasp Ascendancy, November 9, 1989 I am going to start off with a bold statement, and one that is likely to …
By Daniel Covell Daniel Covell is a Professor of Sport Management at Western New England University and a contributing writer for Ivy Style. I’ve always been amused by the various cross-cultural interpretations of what constitutes Japanese to Americans and American to the Japanese. Most of these observations come from American films and television shows. On …
By Sarah Bogart Cooney Sarah Bogart Cooney is the creator of the blog Fewer & Better and a contributing writer for Ivy Style. You can find Sarah on Substack. This year’s Fashion Week signaled a marked resurgence of interest in preppy/trad/Ivy style, particularly notable at the J. Press Fashion Week show where all attendees were given copies of Take …
By Matthew Longcore Town & Country magazine was founded in 1846 by Nathaniel Parker Willis and George Pope Morris. It is the oldest continuously published general-interest magazine in the United States. Originally named The Home Journal, it adopted its current name in 1901. As a longtime subscriber to Town & Country, I have noticed of late …
President George Washington was born on this day 294 years ago – February 22, 1732. Ivy Style has honored George Washington as a man of character. Today we celebrate our first President as a man of style. Navy blazers and khaki pants have long been considered to be among the most iconic looks in the …
In honor of the birthday of President George Washington (February 22), Ivy Style is pleased to repost this article from last year. We also invite you to read the essay from President George W. Bush for In Pursuit, a landmark initiative of More Perfect working to protect and renew our democracy as we approach the …
By James H. Grant The following is an addendum to the article titled A Sergeant and His Clothier. When I enlisted in the U.S. Air Force in November 1966, I knew there was a good chance that I might spend one year of my four year enlistment in the Republic of Vietnam. It did not …
By James H. Grant When I was in the U.S. Air Force during the years 1967-1971, one of my tours of duty was at Royal Air Force Chicksands, in Bedfordshire, England. RAF Chicksands was an interesting assignment. Although it was an air force base, it had no runway, no hangars, no control tower and no …
This article was published in the Yale Daily News. The brand, strongly identified with so-called Ivy style, has targeted $100 million in revenue by 2030 under the leadership of Creative Director and President Jack Carlson, who started in the fall. By Rishi Gurudevan & Laurentia Woo | 4:17 a.m., January 13, 2026 Staff Reporter & Contributing Reporter Alex Hong, Staff Photographer …
Dear readers, Due a long post operative recovery, I am on a temporary medical leave. Ivy Style will be back sometime in February. Thank you for your patience. All the best, Matthew Longcore