Brooks Brothers invites you to join Ivy Style editor and publisher Matthew Longcore for conversation, refreshments, and a special friends and family shopping event. Tuesday, October 13, 2026 5PM-7PM Brooks Brothers 136 Main Street Westport RSVP by October 9 matthew.longcore@yale.edu
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Matthew Longcore, Ph.D. Editor and publisher Matthew Longcore completed his Ph.D. in Humanities at Salve Regina University. His doctoral dissertation is titled “Dreaming Spires: Collegiate Gothic Architecture on American Campuses.” Matthew is a graduate of Trinity College and holds master’s degrees from Fairfield University, Harvard University, and Yale University. As an undergraduate, he majored in …
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What a difference half a century makes. Brooks Brothers, essentially the creators of what came to be known as the Ivy League Look, used to scoff at the term. To wit, this passage from the 1959 novel “Try For Elegance” by former Brooks Brothers employee David Loovis: He [the floor manager] detested to the point …
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This article from Christopher Sharp was originally posted by Christian Chensvold on September 12, 2014. The name James M. Brown III may not be familiar to you, but every trad web surfer knows his face, the face of an undergraduate of 60 years ago. Brown is pictured above in a shot from LIFE Magazine’s 1954 …
By Matthew Longcore Each summer, the incoming inductees at the International Tennis Hall of Fame in Newport, Rhode Island are welcomed into the esteemed club with the presentation of their official custom-made Brooks Brothers blazers. This year’s blazer presentation will take place during the Fit for Fame event on Friday, August 28. The event will …
Classic American tailoring is often discussed in the past tense. At Tailored Society in Carmel, Indiana, it is practiced in the present — at a master level. Co-founders Wade Forman and Zachary Reeder both entered menswear at sixteen and went on to earn certification through the Custom Tailors & Designers Association, which was founded in …
By James Moore Ivy Style contributor James Moore is the English Department Chair and Director of Squash Programs at Blair Academy in Blairstown, New Jersey. Jim is a graduate of Cornell University where he was a member of the squash team, the glee club, and the Delta Chi fraternity. In this article, Jim suggests that …
By Rhys Moore Rhys Moore is the CEO of St Johns Fragrance Company. Rhys attended a cocktail party hosted by The Andover Shop. The guest of honor, novelist James Ellroy – The New York Times bestselling author and aficionado of Ivy Style clothing – entertained guests with his wit and humor. Rhys shares his recollections …
Matthew Longcore: Welcome back. We had our first interview for Ivy Style back in November 2025. With so much happening at J. Press, I am glad that we have the opportunity to continue our conversation. Let’s begin with Take Ivy. As many Ivy Style readers know, the book featuring photographs of Ivy League students was …
By James H. Grant Since I live in the Southeastern region of our country, I thought I would nominate some retailers I have known and patronized over the years as “Heritage Brands.” They are all exponents of the Ivy/Traditional/Collegiate style. Some have flourished for many years. Others enjoyed great success for a time but closed …
By Jacob Nuqui Ivy Style contributing writer Jacob Nuqui is a graduate of the Fashion Institute of Technology (FIT) where he studied Advertising and Marketing Communications. Currently he is an intern with Davey’s. Davey’s is an American heritage brand known their signature madras patchwork satchels, totes, and Bermuda bags. The revival of Davey’s is not …
By Matthew Longcore This month is an especially reflective time for Americans as we celebrate our 250 years of independence. So it was entirely fitting that this year’s David W. Dangremond Lecture hosted by the Preservation Society of Newport County in Newport, Rhode Island would feature the theme of Colonial and Colonial Revival arts and …
By Matthew Longcore What’s in a name? That which we call a rose by any other name would smell as sweet. – William Shakespeare, Romeo and Juliet In celebration of our nation’s 250th anniversary, let’s take a look at the stories behind the names of American heritage brands. A memorable name is an important part …